FOR IMMEDIATE RELEASE:
TACTILE SURFACE EXPANSION STRATEGY: MAR-BAL, INC. SUPPORTS VITAL OHIO REGION WITH PROGRESSIVE HIRE OF BLAK KAT GROUP, LLC TO PROMOTE COMPOSITES GROWTH OF INNOVATIVE DETECTABLE WARNING SURFACES SAFETY PRODUCT LINE.
Chagrin Falls, OH−June 2020
Continuing their growth trajectory for demanding and innovative solutions for customers in the growing ADA compliant tactile warning surfaces construction market, Mar-Bal, Inc. (Mar-Bal: Chagrin Falls, OH) is expanding its dedicated sales team with the addition of Blak Kat Group, LLC (Chagrin Falls, OH) for its proprietary Detectable Warning Systems™ (DWS) safety product line.
With a core commitment to sales growth in Ohio and bordering territorial states, the construction-focused rep group, headed by managing partners Kyle Torres and Brian Zak, will promote the line’s value-added innovation engineered for visually impaired pedestrians. Additionally, they will drive the market advancement for the growth and benefits of warning surface composites.
The addition of Blak Kat Group will allow DWS to penetrate deeper within both concrete and paving-focused entities at a very competitive cost to contractors, distributors, states, and municipalities. Market applications include: Public Rights of Way, Parking Structures, Health Care-Disability (including senior and assisted living facilities), Rail-Transport, Architecture, Infrastructure, Commercial Shopping Centers, Apartment Communities, etc. The key objective of the group will be promoting the benefits of both composite and flexible materials for either cast-in-place or surface applied applications including the following brands:
AlertTile®: Surface applied, rigid composite, truncated domes.
AlertCast®: Cast-in-place, rigid composite–“The industry’s best replaceable detectable warning”.
RediMat™: Surface applied, flexible, glass-filled polyurethane on existing asphalt (or concrete).
BLAK KAT GROUP, LLC / MARKET PROFILE:
Blak Kat Group, LLC was established in 2018, and is the brainchild of President/Owner Kyle Torres. The group has since progressively fostered an impressive client base of leading industry product entities including: Chapin, ChemMasters, Kraft, Forta, Adhesive Technology, Truper, Collomix, American Wire Tie and now DWS.
A graduate of Miami University (Oxford, OH), Torres began his career in construction wholesale supply and has over twenty years of experience in the general concrete/construction/contractor industry. Key stops include seventeen years at Allied Dealers Supply Co. (Newbury, OH), including helping start a subsidiary company named Iron Man Supply (Newbury, OH)–which is now a Blak Kat client. As the lead sales partner, strategically located in Chagrin Falls, OH, Torres will focus his efforts in northeastern Ohio starting in Cleveland, down to Marietta, and outlying state territories.
According to Torres, “The DWS line is an ADA compliant, specified solution and fits perfectly at the forefront of our product portfolio. Our goal is to grow the territory by educating contractors, engineers, and architects with our ‘go-to’ market strategy–while providing structure in working with distributors to value-add stocking.”
Strategically based in Perrysburg, OH, Brian Zak is Blak Kat’s Managing Partner responsible for DWS growth in northwestern Ohio, down to Columbus, Cincinnati, Dayton, and state peripherals. A graduate of Bowling Green State University (Bowling Green, OH), he began in construction sales over fifteen years ago–including being a sales rep to Allied Dealers Supply Co. (Newbury, OH), where the business relationship between Zak and Torres began. About five years ago, Zak started his own rep agency, then recently merged his collaborative construction-based skill set with the Blak Kat Group.
According to Zak, “The DWS line is right in our wheelhouse as it’s a good product at a good price point. We have relationships with engineers and contractors in this market spanning over 15 years that we will leverage across distribution and selling direct. Ultimately, outstanding customer service will be the key to our success in expanding the multi-surface adhesive system line across market applications such as Parking Structures, Health Care-Disability, Rail-Transport, Retail, Universities/Education, etc.”
FUTURE / CONCLUSION:
The Americans with Disabilities Act (ADA 4.29) of 1990 ensures that public domains in the United States are safe and accessible to everyone–regardless of health or handicap. Known as ‘The One-Source Solutions Provider’ of BMC thermoset composites, the ISO 9001: 2015 Registered Mar-Bal has engineered DWS as one of the industry’s most complete lines of ADA compliant tactile warning surfaces for visually impaired pedestrians.
According to Anthony Lignetta, Mar-Bal’s Director, Proprietary Products, “The addition of Blak Kat Group to the DWS team will allow us to aggressively promote our complete detectable warning surfaces line in the vital Ohio territory. Kyle and Brian’s diverse expertise will serve as a one-stop shop in helping educate contractors, distributors, architects, and associated municipalities about the products’ advanced benefits–including their patented anchor system for AlertCast.”
For more information on Mar-Bal’s line of DWS products please visit www.detectable-warning.com or contact us at: (866) 999-7452
Contact Kyle Torres for DWS products via email: firstname.lastname@example.org or call at: (440) 840-1903
Contact Brian Zak for DWS products via email: email@example.com or call at: (419) 277-0050
Corporate Profile: Detectable Warning Systems is part of the Mar-Bal, Inc. proprietary family of products. Headquartered in Chagrin Falls, OH, Mar-Bal, Inc. has been an innovative leader in the custom composite, molding and material manufacturing industry since its founding in 1970. For over three decades Mar-Bal, Inc. has manufactured and engineered quality, customized parts and materials while delivering unmatched client cost-effectiveness through superior customer service and the Total Value Commitment. Mar-Bal, Inc. operates manufacturing facilities in Ohio, Virginia and Missouri.
MAR-BAL, INC. / DWS CONTACT Anthony Lignetta / Director, Proprietary Products
EDITORIAL CONTACT Ray Farrar / Method Media LLC
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